Architecting brands that connect and convert through innovative visual storytelling, strategic content direction, and AI-powered creative systems for purpose-driven companies across wellness, lifestyle, and creative industries.
Creative Director & Brand Strategist
Creative Impact
I'm a creative-first brand strategist with over 10 years of experience architecting visual stories that connect and convert. My passion lies at the intersection of innovative content direction, strategic design systems, and empowering purpose-driven brands to show up beautifully and intentionally.
Throughout my journey directing campaigns for Squarespace, Mailchimp, Mel Robins, HoneyBook, and Girlboss, I've discovered that the most powerful creative work happens when artistic vision meets strategic thinking. I thrive on building cohesive brand ecosystems, from AI-powered content workflows to conversion-optimized packaging, that not only captivate audiences but also drive measurable business growth.
Make it stand out
Art Direction & Design
From concept to execution, I provide comprehensive art direction to ensure your brand’s messaging is consistent, cohesive, and visually engaging. Whether designing a standout campaign, creating eye-catching graphics, or overseeing the look and feel of your overall brand, I collaborate with you to bring your vision to life.
Together, we’ll map out your brand’s creative assets and develop templates and tools to streamline your operations, ensuring a cohesive and elevated visual identity across all platforms.
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Creative Strategy Mapping:
A tailored plan outlining the design and content assets needed to achieve your brand’s goals and streamline your workflow.Custom Templates:
Editable templates for your most-used assets (social media, marketing materials, client communications) designed to align with your unique brand.Visual Identity Alignment:
Ensuring consistency across all touchpoints, including digital, print, and packaging assets.Actionable Guides:
Step-by-step instructions for implementing and maximizing the impact of your creative assets.Design Support:
Support provided based on studio’s future needs, team training, etc. -
Packages begin at $4,200, with pricing adjusted based on the scope of assets and deliverables.
Availability is limited each quarter to ensure each client receives focused attention and a personalized experience for the best outcome.
Please note: This service is for a studio/business that has an established visual identity already. If not, this can be added to the Brand Identity Package below
Squarespace Website Design
I specialize in creating fully customized Squarespace websites that are as functional as beautiful. Designed to reflect your brand’s unique identity, each website offers clean, intuitive navigation and responsive design, delivering an exceptional user experience across all devices. Beyond aesthetics, your site will be optimized for mobile, SEO, and your specific business objectives—whether a simple landing page or a multi-page e-commerce platform.
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Custom Website Design:
A fully tailored Squarespace website that reflects your brand’s style and objectives.Responsive Design:
Seamless functionality across desktop, tablet, and mobile devices.SEO Optimization:
Basic setup to help your site rank in search engines.User-Friendly Navigation:
Thoughtfully designed layouts for an intuitive user experience.Personalized Training:
A one-on-one tutorial to empower you to manage and update your site post-launch.
Packages begin at $6,500, with additional features such as advanced e-commerce, membership integration, or additional pages available at an increased rate.Availability is limited each quarter to ensure every project receives unparalleled attention to detail.
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Website Design Refresh:
Customization of your existing Squarespace template with your brand’s colors, fonts, and visuals.Wordmark Logo Creation:
A simple text-based logo (includes 2 revisions) to complement your updated website.Brand Integration:
Seamless alignment of your website with your brand’s identity for a cohesive look and feel.Mobile-Friendly Design:
Optimized layouts to ensure your site looks great on any device.Personalized Training:
A one-on-one tutorial to help you confidently update and manage your refreshed website.Packages begin at $3,500. Elevated packages with additional features are additional
What’s Not Included:
Website domain and Squarespace fees
Cost of templates, custom fonts, or additional third-party integrations
Brand Identity Design
Crafting a Visual Identity That Resonates
Your brand is more than a logo; the visual language communicates your story and connects with your audience. My brand identity design services are tailored specifically to the needs of your studio, ensuring every element aligns with your goals and values. From logo design to comprehensive brand guidelines, I’ll create a cohesive system that ensures your brand is consistent, recognizable, and impactful across every touchpoint.
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Responsive Logo Design:
A custom-designed logo that embodies your brand’s essence.Color Palette and Typography:
Curated selections to create a distinctive and harmonious visual identity.Supporting Elements:
Iconography, patterns, or graphics that enhance your brand’s uniqueness.Brand Guidelines:
A comprehensive guide to maintaining consistency in your brand’s visuals across all platforms.Strategic Recommendations:
Expert insights on which brand assets are essential for your business goals. -
Pricing begins at $5,000, with costs tailored to the unique scope of each project.
Please note that I do not offer predefined packages. Every brand identity project is statically tailored to what your studio needs, based on a detailed consultation and expert recommendations.
Availability is limited each quarter to ensure every client receives focused attention.
My design process is rooted in a commitment to quality and craftsmanship.
This process allows for attention to detail at every step, ensuring the final result is timeless, resonating with its audience long after its initial creation. It’s about creating work that stands the test of time while maintaining integrity and purpose.
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This is where we discuss your business needs, style preferences, goals and establish the information for the project proposal.
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This is when we will get into all the nitty-gritty details. You will fill out a questionnaire, and then we will have a follow-up meeting to discuss your responses and answer any questions you may have. We will also review style boards to ensure we’re on the same page.
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Based on our meeting and questionnaire, I will start the research process and create the agreed upon concepts/directions for you to review.
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Once the final has been selected and approved, all of the agreed-upon project specs will be completed in phase 4. (While keeping you in the loop the entire time!).
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Once approved, the final files will be released (after payment has been received), and we will have a final meeting to review any questions. The files will also include guides on using them best to make the most out of your new designs.
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Creative Director & Brand Strategist
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Creative Director & Brand Strategist //